Tagsocial media

SOCIALNOMICS: The Economics of Social Networking & Social Media

Here’s a video with some very compelling info about “Socialnomics” which is pretty much the economics of Social Networking and Social Media.

Social Media ROI: Socialnomics Data and Statistics

With Socialnomics, evangelists argue that 1 + 1 can equal 1,000,000!

300,000+ Businesses ha a presence on Facebook

Gary Vaynerchuck grew his family business from $4 million to $50 million using social media.

Vaynerchuck found that:

$15,000 in Direct Mail = 200 new customers

$7,500 spent for Billboards = 300 new customers

$0 spent on Twitter = 1,800 new customers

Wetpaint / Altimeter found companies widely engaged in social media surpass their peers in both revenues and profits.

Company Sales with highest levels of social media = +18%

Company Sales with least social activity = -6%

Lenovo = 20% reduction in call center activity as customers go to community website.

The Burger King Whopper Sacrifice Facebook Application:

Estimated investment less than $50,000

Estimated return greater than $400,000 in press / media value

32 million free media impressions

That’s like reaching the combined population of 19 states

Blendtec quintupled sales with “Will it Blend?” YouTube videos

Dell sold $3,000,000 worth of computers in Twitter

BTW, only 18% of traditional TV campaigns generate a positive ROI

You can’t just say it. You have to get the people to say it to each other.

– James Farley, CMO Ford

37% of Generation Y were aware of the Ford Fiesta via social media before its launch in the US

25% of Ford’s marketing is spent on Digital / Social Media

They are the ONLY US auto company that didn’t take a government loan

Naked Pizza set a one day sales record using social media:

– 68% of sales from Twitter

– 85% of new customers from Twitter

Volks Wagon VW goes 100% mobile for the launch of GTI

Social Media is only for B2C – FALSE!

Tweets for a Cause sent out a tweet from Atlanta to encourage support of Susan G Komen for the Cure

Retweets from @mashable, @G_man, @zaibatsu and others caused Atlanta Chapter site to receive 11,000 visitors in 24 hours

Intuit introduced “Live Community” into their TurboTax products 2 years ago – unit sales went up +30% each year

Software company Genius.com reports 24% of social media leads convert to sales opportunities

Barack Obama – 5 million fans on social media

5.4 million clicked on an “I voted of Obama” Facebook button

3 million online donors = $500 million

92% of donations were in increments of less than $100

The University of Texas MD Anderson Cancer Center – 9.5% increase in registrations using social media

The host provider Moonfruit – $15K social media investment,

Website Traffic = up by 300%

Sales = up by 20%

Google first page for “Free Website Builder”

Ebay found participants in online communities spend 54% more $ money

Customer support cost =

$12 via the contact center, vs

25 cents via self-service

These are some thought provoking numbers…. BUT

“Why are we trying to measure social media like a traditional channel anyway? Social Media touches every facet of business and is more an extension of good business ethics.” – Erik Qualman

“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media… The old media paradigm was PAY to PLAY. Now you get back what you authentically put in. You’ve got to be willing to PLAY to PLAY.” – Alex Bogusky, Co-Chairman, CP&B

RT @equalman “When I’m asked about the ROI of Social Media sometimes an appropriate response is… What’s the ROI of your phone?”

“Think of Twitter as the canary in the coal mine.” – jetBlue Airways – Morgan Johnston

71%  plan to increase investments in social media by an average of 40% because:

+ Low cost marketing

+ Getting traction

+ We HAVE to do it

What is the co$t of doing nothing?

Do you really want to take that risk?

“Our head of social media is the customer.” – McDonalds

The social media tidal wave is here!

Are you swimming with the current?

Welcome to SOCIALNOMICS

video and content found on http://socialnomics.net

Facebook socionomics 4th largest country


The 2010 Social Networking Conference ‘Connecting to the World Through Social Networks’

‘Connecting to the World Through Social Networks’

April 22-23, 2010
Grand Ballroom, Hotel Intercontinental, Makati City, Philippines

Social networking and online social media has proven to be an important element in today’ marketplace. Not only does this new media allow us to reach our customers directly, but it also allows us to get two way communication from anyone with an opinion.

Social Media is a beast that needs to be understood. Thus, the Social Networking Conference was born!

I’ll be hosting this year’s Social Networking Conference 2010! It’s the 3rd Social Networking Conference.

Hope to see you all there!

More info – http://socialnetworkphilippines.blogspot.com

social-networking-conference-2010-philippines

Conference Schedule

DAY 1, April 22, 2010, Thursday

8:00 – 9:00 – Registration
9:00- 9:05 – Invocation
9:05 – 9:10 – National Anthem
9:10 – 9:40 – Keynote Address – The Cacophony of User Generated Content is the Web
Speaker: MARIA A. RESSA, Senior Vice-President, ABS-CBN News & Current Affairs and Managing Director, ANC
9:50 – 10:20 – The Future of Social Networking and Social Norms
Speaker: PAUL PAPADIMITRIOU, Digital Intelligence Strategist,
Driving Left, Limassol and Tokyo
10:20 – 10:30 Tea Break
10:30 – 11:00 – Social Media Advertising: Measuring Effectiveness
Speaker: PAUL JOHN M. PEÑA, Head – Digital Marketing, Globe Telecom, Inc.
11:00 – 12:00nn – Social Media Marketing Strategies Insights and Lessons Learned
Speakers: JUAN ARMANDO V. ROJO,Vice President, Corporate Brand and Communications, Bayan Telecommunications; ALEX DAN TACDERAS, Brand Manager, Kraft Foods
12:00nn – 1:30pm – Lunch Break
PM Schedule
1:30 – 2:00pm – Social Media to Promote Philippine Tourism
Speaker: EDUARDO MAPA JR., Managing Director, Media Contacts Manila
2:00 – 2:30 – Video as a Powerful Social Media Application
Speaker: BYRON GARCIA, Social Media Consultant – Cebu
2:30 – 3:00 – Using Social Media to Disseminate CSR Programs
Speaker: ROSAN CRUZ, Assistant Vice President of Group Public Relations, BENPRES Holdings Corporation
3:00 – 3:30 – Harnessing the Power of Social Media by Yahoo!
Speaker: JOEY ALARILLA, Social Media Editor, Yahoo! Southeast Asia
3:30 – 3:40 – Tea Break
3:40 – 4:10 – Why 2010 is the Year of Mobile Social Networking
Speaker: JIM AYSON, Senior Product Manager, VAS & DATA Services/WCD, SMART Communications Inc.
4:10 – 5:00 – The DigitalFilipino Social Networking Awards Ceremonies 2010
——————————————————————————————

DAY 2, April 23, 2010, Friday

AM Schedule
8:00 – 9:00am – Registration
9:00 – 9:05 – Invocation
9:05 – 9:10 – National Anthem
9:10 – 9:40 – Becoming Larger Than Life Through Social Networks
9:40 – 10:10 – Social Media Study by DigitalFilipino
Speaker: JANETTE TORAL, Founder, DigitalFilipino
10:10 – 10:20 – Tea Break
10:20 – 11:20 – Using Social Media in Political Campaign and Voters Education
Speakers: RACQUEL CAGURANGAN, PoliticalArena.com and
NICK B. FONTANILLA, Ph.D., President, The Asia-Pacific Centre for Research, Inc. and President, Philippine Marketing Association (PMA)
11:20 – 12:00 nn – How Brands are Becoming the Media (and Why Your Brand Should Do The Same)
Speaker: LEAH CAMILLA R. BESA-JIMENEZ, General Manager, Proximity Philippines
12:00nn – 1:30pm – Lunch Break
PM Schedule
1:30 – 2:00 – Pitching Social Media Marketing to Clients
Speaker: BRAD GEISER, Co-Founder, GeiserMaclang Marketing Communications Inc.
2:00 – 2:30 – Using Social Media in Search Engine Marketing Campaigns and It Influences Your Search Engine Rankings
Speaker: JANETTE TORAL, Founder, DigitalFilipino
2:30 – 3:00 – Is E-Mail Marketing Dead in the Age of Social Networks?
Speaker: CHINIE HIDALGO-DIAZ, Marketing Director, Teleforce Asia Inc.
3:00 – 3:10 – Tea Break
3:10 – 4:10 – Case Study Presentations of Winners in DigitalFilipino Social Networking Awards 2010
Speakers: 3 Winners
4:10 – 4:40 – Technology Presentation
Speaker: JON-TJIN KEE, Senior Consultant, SEA, EyeBlaster
4:40 – End of Conference.

What’s On in Social Networking Conference?
Social Networking is fad and cutting edge! It has proven to strongly influence public opinion, shape important decisions, link corporate networks and friends, reach to millions of audiences and target markets, disseminate informaton, and change the landscape of doing marketing, advertising, and business.
Are you in Facebook, Yahoo, Friendster, YouTube, Twitter, Multiply, MySpace, LinkedIn, Digg, Orkut and many more? If not, now is the time to be present in these social networks!
Connect to the world through social networks. Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on social networks.
The Social Networking Conference 2010 is an event geared towards companies and digital marketing/advertising professionals and buisnessmen/entrepreneurs who are interested to use social networks for advertising/marketing their products and services. It is for dynamic and innovative companies, start-ups, and upcoming players who would like to leverage on current technologies to communicate and sell their products/services through social networks; and, gain knowledge as to how this industry is working and evolving.

Who Should Attend:
Social Networkers, Bloggers, Managing Directors, General Managers, Digital Strategist, CRM Managers, Direct Marketing Managers, Database Managers, Brand Managers, Category Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Internet Marketers, Media Managers, Content Providers, Web Developers, and those involved in marketing/advertising using the internet and mobile.

Very Interesting Social Media Statistics: Facebook, Twitter, Flickr, Linkedin etc…

Here’s some VERY interesting social media statistics that I found on http://trak.in

It’s pretty amazing to see how quickly and how aggressively social media is growing. It has totally changed the communication landscape in the past few years.It’ll be even more interesting to see where it will take us in the next coming years.

Social Media Statistics

  • Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours.
  • Twitter now has 75m user accounts, but only around 15m are active users on a regular basis.
  • LinkedIn has over 50m members worldwide..
  • Facebook currently has in excess of 350 million active users on global basis.Six months ago, this was 250m…This means over 40% growth in less than 6 months.
  • Flickr now hosts more than 4 billion images.
  • More than 35m Facebook users update their status each day.
  • Wikipedia currently has in excess of 14m articles, meaning that it’s 85,000 contributors have written nearly a million new posts in six months.
  • Photo uploads to Facebook have increased by more than 100%. Currently, there are around 2.5bn uploads to the site each month.
  • Back in 2009, the average user had 120 friends within Facebook. This is now around 130.
  • Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase.
  • There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
  • There are now 11m LinkedIn users across Europe.
  • Towards the end of last year, the average number of tweets per day was over 27.3 million.
  • The average number of tweets per hour was around 1.3m.
  • 15% of bloggers spend 10 or more hours each week blogging, according to Technorati’s new State of the Blogosphere.
  • At the current rate, Twitter will process almost 10 billion tweets in a single year.
  • About 70% of Facebook users are outside the USA.
  • India is currently the fastest-growing country to use LinkedIn, with around 3m total users.
  • More than 250 Facebook applications have over a million combined users each month.
  • 70% of bloggers are organically talking about brands on their blog.
  • 38% of bloggers post brand or product reviews.
  • More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.

social-media-networking-town

Top Filipino / Pinoy Twitters to Follow on Twitter

OK, so if you’re living in the Philippines and hanging out in the Twittersphere, then you know that Twitter was the number 11 overall site that Filipinos were hanging out at for 2009. Personally, I get so much news, cool links, funny videos and just plain awesome tweets from here, all condensed into 140 nifty characters.

Though, I must admit, it took a while for me to find out which Filipinos / Pinoys from the Philippines are cool or fun to follow. So here’s my favorite Filipino Tweeple that you definitely need to be following on Twitter!

funny-twitter-birds-philippines-top-tweets-people-follow@mistygirlph – I already talked about Misty on my previous post, but really quick, if you aren’t already one of the 18,000 people following her, then you need to start. She’s one of the co-founders of the “2009 Best New Blog” award recipient BitRebels.com that boasts viewers from 189 different countries and authors from all over the world as well. She’s a techie, a graphic artist, a “twitterholic” and just an overall nice person.  (Oh and you should follow @bitrebels too)

@ninaterol – Nina is the author of the blog ChangeMakersPhilippines.com. I know…!!! Don’t you hate people who want positive change and empowerment of the powerless through social entrepreneurship and affirmative action! So yeah…. anyway, when this change maker isn’t doing all that change making, she’s tweeting about advocating causes, evangelizing ideas, working with civic groups, or blogging and social networking.

@jimparedes – one of the members of the legendary Philippine music trio – “The Apo Hiking Society,” Jim is one of the most fun and creative Tweeple to follow on Twitter. He’s a singer, songwriter, author, photographer, teacher, writer and more. Best of all, you can sense all his creativity and talents within his 140 character Tweets. You need to follow this creative guru!

@jasonqua Jason is one of the founders of Fantastik!Manila, an integrated marketing communications agency. He’s a genius at helping clients properly communicate with their audiences to ensure a direct link between the brand and its consumers. His experience with events marketing and internet / social network marketing is highlighted in his tweets. He’s very selective with his Twitter links as well and only tweets the most informative, insightful and/or funniest links. He’s a future marketing and social network superstar. Start following him now.

@flaircandy – FlairCandy, or Hannah as some non-netizens may call her,  is one of the top bloggers in the Philippines and Asia with her blog FlairCandy.com. She’s got a good following from Malaysia, Indonesia, Singapore and a lot of other countries other than the Philippines. Though a self proclaimed geek and Certified Public Accountant, she often manipulates time and space to fit in crazy escapades like surfing, skating, cheerleading, karting and eating cow testicles. With so many new experiences and discoveries, it’s no wonder people love following her candy sweet Tweets.

Twitter-Logo-top-people-to-follow-on-twitter-filipinos-pinoy-philippines@cocoy – not really sure where Cocoy is from or what exactly he does, but one thing I do know is that when he Tweets, he’s right on the money! He’ll usually tweet links to the best articles available for the top trending issue at hand in the Philippines or even around the world. Many times, the article will be one he wrote himself. Furthermore, these articles he writes always leave me impressed and wanting to read more. He contributes to filipinovoices.com, which is sorta like a justice league of Filipino writers, and blogwatch.ph which is comprised of the top Filipino bloggers banding together to blog and watch the 2010 Philippine elections in hopes of keeping it clean, fair and legal.

@momblogger – the editor-in-cheif for that said BlogWatch.ph site, momblogger is also one of the top bloggers in the Philippines who was dubbed a “Tribal Elder” because of her knowledge with social media and her undying support to the many beginners at blogging and online media. Momblogger, or Noemi, is often sought after for advice from the blogosphere all the way to top politicians.

There are many more AWESOME Tweeple out there in the Twittersphere, these are some of the top Tweeters and some of my personal favorites. I’m sure I missed out on many more but will definitely write more about that on part 2 of this list of Top Filipino / Pinoy Twitters you need to follow on Twitter!

Oh and if you want to follow me, I’m @VinceGolangco or I also manage the @WhenInManila Twitter account. I usually tweet about the funniest stuff I find online as well as useful links for social media, marketing, writing, trends and life-in-general. Happy Tweeting!

Carpe Twiem! ~ Seize the Tweet!

Who do you recommend following? #FFF #FollowFilipinoFriday

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