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PuMPED UP: Publicity, Marketing, Public Relations & Events Management Discourse

I’ll be speaking as the keynote speaker for this event at the University of the Philippines campus on Monday! Need to get my slides all ready. See you there!

PuMPED-UP-Marketing-Publicity-seminar-Vince-Golangco

PuMPED UP

A Publicity, Marketing, Public Relations

and

Events Management Discourse

August 2, 2010, Diliman, Quezon City – In the competitive world of the academe and of the workplace, there is a call to skills in marketing, publicity, public relations and events management among others. For this reason, the UP Communication Research Society, University Student Council of UP and the UP Sanlahi Alliance will be holding a seminar, entitled PuMPED UP: A Publicity, Marketing, Public Relations and Events Management Discourse, at Palma Hall 440 in the University of the Philippines Diliman, Quezon City, from 8:00 AM to 4:00 PM.

This seminar aims to equip participants with the practical skills of publicizing and marketing for their projects, both academic and extra-curricular. This is also to prepare them for the need of such skills in the future, especially in the work place. Topics of the said seminar will range from Marketing, Image Branding and Public Relations, Publicity and Events Management.

The lectures will be held in the morning and the workshop will be in held in the afternoon. The speakers will be Mr. Vincent Golangco, Mr. Edgar Timbungco and Prof. Germaine Salvador.

The registration fee will cost Php75.00. Free snacks and free flowing coffee will be provided. A seminar kit will also be given to the students. Participants might need pens and papers to take down notes.

The UP Communication Research Society, University Student Council and the UP Sanlahi Alliance would like to invite students, in particular, for the attainment of the event’s objective, which is to train the participants to be more competitive in the aforementioned fields.

**** See post event pictures here – http://www.vincegolangco.com/lessons-learned/speaker-at-the-university-of-the-philippines-up-marketing-public-relations-forum/

PUMPED UP!: Boost Skills. Create Buzz. Generate Leads

Program Flow:

TIME (AM-PM)

ACTIVITY

PERSON/S INVOLVED

8:00 Call Time

(Set-Up)

USC, CRS, SANLAHI
8:30 – 9:00 Registration Period

Videos relevant to Organization Development will be played.

-CRS

-SANLAHI

9:00 – 9:30 Philippine Education Situationer Speaker: Ms. Vanessa Faye Bolibol, National Union of Students in the Philippines
9:30 – 9:45 Orientation on the Organization Development Training Series – Rationalé, UP Situationer at a Glance, Mission, Vision, Objectives, Phasing

Program Flow

Speaker: Ms. Sarah Jane Elago, Co-Head, Committee on Organizations, Fraternities and Sororities
9:45 – 10:00 Intermission Number – Tula-Dula UP Repertory Company
10:00 – 10:45 Marketing Speaker: Mr. Vince Golangco –  Tech Talk TV (Global News Network), WhenInManila.com, Mello 94.7
10:45 – 11:30 Publicity
11:30 – 12:00 Open Forum
12:00 – 12:30 Lunch Break

Videos relevant to Organization Development’s Significance on heightening awareness and mobilizations on campaigns for UP and national issues and concerns  will be played.

USC, CRS, SANLAHI
12:30 – 12:45 Dance and Music Number UP Kontemporaryong Gamelan Pilipino (Kontra-Gapi)
1:00 – 1:45 Public Relations 101 Speaker: Prof. Edgar U. Timbungco, APR – Holcim Philippines, UP Manila
1:45 – 2:00 Open Forum
2:00 – 3:30pm Workshops (Simultaneous Sessions)*

–          Creating a Marketing Kit

–          Refining an Org’s Image

–          Learning the Photoshop Basics

Presentation of Workshop Outputs

Creating a Marketing Kit

By Shayne Galang

Refining an Organization’s Image

By  Prof. Edgar U. Timbungco, APR

Learning the Photoshop Basics

By Mr. Ricky Reyes, Illustrator and Graphic Artist

3:30 – 4:00 pm Invitations, Closing Remarks USC, CRS, SANLAHI

For more information, you can contact:

SARAH JANE ELAGO
Co-Head, Committee on Organizations, Fraternities and Sororities Councilor, USC 2010-2011
09153151116, sarah_elago@yahoo.com
CRIZZ JARNAISE BORJA
External Affairs Committee Head, UP Communication Research Society
09166619565, kizzborj@yahoo.com
CHARLES ANTHONY R. BUNAG
Chairperson, UP Sanlahi Alliance
09273161583, charlesrbunag@gmail.com
**** See post event pictures here – http://www.vincegolangco.com/lessons-learned/speaker-at-the-university-of-the-philippines-up-marketing-public-relations-forum/

How to Make Your Social Network WORK for You

WOW! My guest for my segment “Edumacate Me!” really prepared a lot of stuff for us!

“Edumacate Me!” is a segment that’s part of the radio show called “The G-Spot” w/ DJ Vince G where we try to learn something new every Sunday from the guests that come on air with us at Mellow 94.7

My guest this week is Ms. Carissa Villacorta, the author of the book called “Surreality” and one of the Top 100 Most Influential Filipinas in the US.

Carissa Villacorta talking points for Mellow 94.7 guesting with DJ Vince G

July 25, 2010   830am to 930am

Carissa Villacorta has been practicing Public Relations for the past 8 years in New York City, with clients in Manhattan and the Hamptons

(and author of Surreality)

Contact her at www.carissavillacorta.com

Email carissa.villacorta@gmail.com

TALK TOPIC:

How To Make Your Social Network Work For You (and everyone else)

We always hear about

Intellectual Quotient

Emotional Quotient from a popular book

How about Social Quotient

How to grow in social intelligence

I feel that endorsements and interviews are the two top ways to get a job. So in a way, they’re results of people liking you enough to recommend you or hire you.

How to make the change from being socially inept to becoming socially adept

I am not claiming to be a teacher, as I myself am still a student of life and relationship building

I’ve realized that when I meet new people, I have a tendency to ask not only

How are you?

But also

“How can I help you?”

Though I don’t always say it aloud.

We all appreciate help. Whether in finding jobs, clients, baby sitters, PR opportunities, or making our dreams come true.

Everybody wants to be Cinderella, but they’re not always successful because they want it for themselves. My suggestion is that we all become Fairy Godmothers to each other –We can introduce them to prince charming, make them a dress and take them to the ball. Because only when we are all Fairy Godmothers to each other can we all become Cinderellas too – our dreams come true.

Noone is ever self-made. We are all products of the kindness and generosity of people we’ve met along the way.

And so you can never say thank you enough.

PR for me does not only stand for  public relations, but it means personal relations

You only have one chance to make an encounter count. People may not meet you ever again. Or you may not meet them ever again. So make the 10 minutes they choose to spend with you a positive and pleasant time.

It only takes a moment, to make, or break an impression.

•         A moment is a retail of time.
Make the moment count.

•         It’s not only about the peso counter, but also about the personal encounter
From the onstage impression to the offstage experience

MAKE THAT ENCOUNTER COUNT

Don’t give them a chance to say cute nga pero snob. The best thing people can say about you is “Gwapo na, mabait pa.” Or “Mabait na, guwapo pa.”

What’s the use of knowing a lot of people to look for a job if none of them want to help you? You know those people you don’t ever want to see again? You don’t want to be one of those people right?

George Washington said in his Rules of Civility and Decent Behavior from the 1700s

Everything done in company must be in consideration of everyone who is present

Always be considerate of people who are on the same room, same street, same country – people who are going to be affected, sometimes disturbed by what you do. Ask Is this right, is this decent, is this considerate?

==

HOW TO GROW IN SOCIAL INTELLIGENCE

Don’t drop names of people you don’t really know or don’t know you

It’s not what you know, it’s who you know.

It’s not who you know it’s who knows you.

It’s not who knows you, its who likes you.

Don’t overpromise. Don’t talk too much. Just do your best, pray for the rest and let the results do the talking.

Try not to backstab. You don’t want to see bloody backs everywhere right? You don’t want someone to have a bloody back. You don’t want a bloody back. So don’t stab people with sharp words, especially behind their backs.

Strive not to improve others, but to improve yourself in patience, tolerance and understanding.

Words can break relationships. Especially those you hear from other people.

Conversations are two-way dialogues. They’re not monologues. There was a guy I’ve hung out with thrice already  before he found out (from someone else) where I worked and what I do.  Then he seemed surprised. That’s because he never asked me.  He kept on talking about himself for hours on end. And I didn’t want to interrupt his monologue.

Here are the top recent realizations I have while learning about PR or what is commonly known as public relations, but what I call Person Relations

1. Showing up is the greatest compliment. Staying in touch is the second best compliment.

2. The 24-hour cancellation policy should apply not only in restaurant or hotel reservations but also in social commitments. It’s hard to book another guest, as much as it is to book a new appointment in your day.

3 It has always been my job / second nature to invite friends and strangers to events and goings on. But I only invite up to three times. Decline it, and you will not hear from me again. (Ping Pong)

4. Just say yes. I’m a yes girl. Yes to all invites, openings and opportunities. Let the wind take you to doors that open up for you. And some doors are opened up through invites.

5. I’m allergic to flakes. I hope noone lets it happen that they’re described as flakes. They’re people who say they’d come but actually don’t.

Inversely, I like it when people come on time – plus points for early. Reliability is key.

5.  Respect your word. I strive to live by ‘And the word was made flesh.’ They say ‘don’t say it if you don’t mean it.’ I say, don’t say it if you won’t do it. Make it real.

6. The easiest thing to do is to be happy for other people’s success. I don’t know why other people find it hard.

7. People must have a balance of confidence and humility. There are some who are painfully shy, and there are some who are PAINFULLY confident. Both are equally disturbing. Strike a balance and you won’t turn others away.

8. I don’t understand how people can make saying sorry a habit. How about not doing anything that requires an apology? And only say you’ll make it up if you really would.

Confident but not cocky. Cultured but not flashy.

Humility, gratitude, honesty, courtesy and genuine interest in others are still key.

Confident but not self-absorbed.
Well-bred but not flaunting.
Accomplished but not flashy.
Initiates but not flaky.
Humility and genuine interest in others are still key.

Rule of the world is give and take. We should all start in giving.

Start happy.

Live in peace.

Show up. Keep your word. And keep in touch.

I love socially adept people. They just know what to say, when to say it. How do they do it, and when did they learn it? Kudos to their parents!

Cover of Surreality by Carissa Villacorta

PageRank Explained (What is PR?)

Stewey-Mowmi-Cat-PageRanking-his-way-to-the-top

If you get caught between a geeked out crossfire of tech words, or a blogger gathering of epic proportions, then you may have heard the geekish holy grail known as a high “PageRank.” Being a new web citizen or new blogger, you’ve probably heard this term get thrown out by your internet consultant who continually brags about how his PageRank 5 (PR5) site had gotten a link from some other famous PR7 site… This of course, means as much to you as the meows your cat gives you as he stares at you from his little kitty corner known as your sink.

So to break down the importance and meaning of a “Google PageRank” let’s start off by imagining you have a website that sells cellphones. Now, as you may or may not know, there are a hundred thousand kazillion other sites that sells cellphones online. Which is where our problem arises. Either way, YOU set up an online cellphone store which we will now call “CellPhone Store X

Cell-Phone-CellPhone-PageRank-Page-Rank-Google-ExplainedNow imagine that I’m a consumer, willing and ready to buy a cellphone online. Problem is, I have no clue where to go online to buy a cellphone. So I do what any other average consumer does, I search for it, and as most people do, I would probably use Google as my search engine. Now I type in something like “buy cellphone online” and I will probably get millions (27,300,000 to be exact) of web pages back from good ol’ Google.

Question is, where does YOUR “CellPhone Store X” fall in with the other 27,300,000 sites? Well probably somewhere between 12,563,905 and who-gives-a- f$#%*.

Since you didn’t really do much Search Engine Optimization (SEO) then your webpage just comes out somewhere lost in the kazillions of other pages. On the other hand, those people who did optimize their websites most likely are on the top of this Google search query. Meaning they are the first sites listed after you search for the words “buycellphone online.”

Google-Page-Rank-Thermometer-RankingHow much more money do you think these people at the top of the search page is making than your site lost in the millions? Well, A LOT MORE.

Thus lies the importance of Google’s PageRank. It is a page ranking system that rates how important your page is. A web page can be ranked from 1 -10 with 10 being the highest. The higher your rank = a higher position when people search for terms related to your content.

CNN.com is an example of a very important site that Google ranked with a 1o. My sites, VinceGolangco.com and WhenInManila.com each have a PageRank of 3. Which is decently good.

To check your PageRank, you can check out this PageRank checker site.

Most people will never see a pagerank of 1. In fact, just getting to a PageRank of 1 is pretty impressive since it already entails lots of work and time invested.

google-pagerank-page-rank-ranking-gogle

How do you get your ranking higher include multiple facets but most importantly are LINKS and KEYWORDS.

Google ranks pages higher if lots of other pages LINK to it. Obviously, a site like CNN.com has countless other sites referencing and linking to it. While KEYWORDS are the number of times the searched terms are mentioned within your site. Be careful with this though as there is an overkill where using the words too much actually hurts your PageRank score.

Anyway, that’s pretty much the importance of PageRank in a nutshell. Will get more into details of how to raise your PageRank in future articles.

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