Tagonline marketing

How to Make a Viral Video: American Taxi Drivers Gets Job in the Philippines

If you haven’t seen this viral video above, it’s the perfect example of authentic content that can become viral with very little cost to the producers!

The problem with most companies is that they try too hard. They sit in a boardroom for four hours and “strategize” their “viral video” to promote their product or brand. The problem is that the interweb hates sales pitches and won’t bother forwarding your video to their friends if it’s a commercial.

The first thing you need to understand is that it is VERY DIFFICULT and EXTREMELY UNLIKELY that you can “create a Viral Video.” What you can do is CREATE GREAT CONTENT!

The whole part where your content goes viral is mostly organic and will do it without you pushing.

If you ever have to beg a friend to “Please repost this video,” then that simply means that you do not make a truly “viral” video.

Viral content is a creature of its own. It will get passed on and reposted on every Facebook page and Twitter message because it has great content.

Basically, these “viral” videos need to be so good, that not passing it on would seem illogical and passing it on would make the “passer” get some cool points.

Again, get that “Make a Viral Video” idea out of your mind! That mindset won’t get you far. What you need to do is MAKE GREAT CONTENT! Becoming “viral” is the result of your great content.

Some no-no’s if you want to make viral content include having too much branding and trying too hard. If you’re ever going to put any branding in your content that you want to go “viral.” It has to be either very subtle or the content has to be absolutely amazing! Again, no one wants to pass on a commercial (unless it’s one hell of a great commercial).

The guys on the video above titled: “Jobs Philippines – American Taxi Drivers,” Tory and Jason, are going to be my guests on Mellow 94.7 to talk about this video. They will also be my guests as I speak at the “EntrepSummit: Technopreneurs Reveal their Secrets” seminar at the Mall of Asia, organized by the Manila Junior Chamber (Manila JCs). I’ll be talking about “How to Go from Zero to Hero,” – Gaining popularity with online branding, internet marketing and help from the internet.

How to Make a Viral Video: American Taxi Drivers Gets Job in the Philippines


Very Interesting Social Media Statistics: Facebook, Twitter, Flickr, Linkedin etc…

Here’s some VERY interesting social media statistics that I found on http://trak.in

It’s pretty amazing to see how quickly and how aggressively social media is growing. It has totally changed the communication landscape in the past few years.It’ll be even more interesting to see where it will take us in the next coming years.

Social Media Statistics

  • Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours.
  • Twitter now has 75m user accounts, but only around 15m are active users on a regular basis.
  • LinkedIn has over 50m members worldwide..
  • Facebook currently has in excess of 350 million active users on global basis.Six months ago, this was 250m…This means over 40% growth in less than 6 months.
  • Flickr now hosts more than 4 billion images.
  • More than 35m Facebook users update their status each day.
  • Wikipedia currently has in excess of 14m articles, meaning that it’s 85,000 contributors have written nearly a million new posts in six months.
  • Photo uploads to Facebook have increased by more than 100%. Currently, there are around 2.5bn uploads to the site each month.
  • Back in 2009, the average user had 120 friends within Facebook. This is now around 130.
  • Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase.
  • There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
  • There are now 11m LinkedIn users across Europe.
  • Towards the end of last year, the average number of tweets per day was over 27.3 million.
  • The average number of tweets per hour was around 1.3m.
  • 15% of bloggers spend 10 or more hours each week blogging, according to Technorati’s new State of the Blogosphere.
  • At the current rate, Twitter will process almost 10 billion tweets in a single year.
  • About 70% of Facebook users are outside the USA.
  • India is currently the fastest-growing country to use LinkedIn, with around 3m total users.
  • More than 250 Facebook applications have over a million combined users each month.
  • 70% of bloggers are organically talking about brands on their blog.
  • 38% of bloggers post brand or product reviews.
  • More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.

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Importance of New Media Marketing TODAY

If’ you’re not starting your online marketing then you are seriously hurting yourself. It doesn’t have to be anything too complicated or strategic, but simply maintaining a Facebook or Twitter account may be enough to keep you in the loop.

Have a blog? Even better! The digital age is upon us and getting familiar with it is a necessity for you and your business to survive.

It’s quite a different market here in the Philippines where the internet is just now emerging as a platform for advertising and marketing. Even now, in 2010, it still has yet to reach it’s full potential. It may actually be a few more years before we actually see what the internet is fully capable of doing. That’s why the internet bloggers, marketers, twitters and SEOers of TODAY will be the sought after leaders and experts when that time comes for Asia, and the Philippines in particular, to use the full potential of the internet.

Want to learn more about the net? Well I recommend starting a blog, getting a Twitter account and maintaining your Facebook account on a regular basis. Just start with that. On Twitter, follow the experts I mentioned in an earlier post (Top Twitters to Follow on Twitter) and you should start getting info on how to go about with online marketing and branding.

Some interesting facts and statistics from the video:

  • 1.7 billion internet users worldwide
  • Philippines ranks #18 in top users
  • 14 million Filipinos online in 2008
  • 28 million Filipinos online in 2010 (equal to entire population of Malaysia)
  • 83% are on social networking sites
  • 90% read blogs (of over 300,000 Pinoy bloggers)
  • 6 out of 10 Filipino kids are online
  • Asked if you were stuck on an island, “What would you bring?”
    • 4% TV
    • 20% cellphone
    • 32% laptop computer
  • 25,200,000 Filipinos watch videos online
  • 5.5 million Pinoys browse the web on their mobile phones
  • In 2014 there will be 41 million Filipinos online (if the world doesn’t end in 2012)

Very interesting numbers to think about. So, how are you going to communicate to your audience TODAY????

Thanks to my friend, and new media marketing guru, Carlo Ople of CarloOple.com and NewMedia.ph for sharing this very insightful video with me.

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So what do you think is the Importance of New Media Marketing TODAY?

How To Start Your Personal Blog

Here’s a video of Hannah Villasis, author of the blog FlairCandy.com. Hannah won the 2009 award for “Best Personal Blog” at the Digital Filipino E-Commerce summit (DigitalFilipino.com) held at the Intercontinental Hotel. FlairCandy gives us a brief talk on how to successfully start your own personal blog

Some highlights from Hannah’s talk:

  • Put yourself into the blog
  • Be just who you are
  • You are your own personal brand
  • Your own personal brand will connect with others like you and that will be your niche
  • You can be funny, crazy, goofy, sexy or whatever, your readers will relate to you if its you
  • If you want to communicate to your audience, it’s no longer about the super models, it’s about just you and me, the personal bloggers

Check out more of Hannah at her site FlairCandy.com or I recommend you follow her on Twitter at Twitter.com/FlairCandy.

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Check out more of Hannah at her site FlairCandy.com or I recommend you follow her on Twitter atTwitter.com/FlairCandy.

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