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iBlog 6 Philippines Summit Schedule of Events and Registration

The 2010 iBlog Summit is one of the top internet marketing and blogging conferences in the Philippines to date. It is an event organized by one of the top online entrepreneurs, Janette Toral of DigitalFilipino.com.

It’s a two day event full of the top speakers in the geek tech world. OF course, you”ll have me speaking about Video Blogging 101. It’s scheduled for April 16 and 17.

The first day, April 16, Friday, of the iBlog Philippines Summit is has speakers and presentations targeted towards businesses and entrepreneurs while the second day, April 17, Saturday, is more focused on blogging.

iBlog: The 6th Philippine Blogging Summit will be on April 16 and 17, 2010 at the Malcolm Theater, UP College of Law, UP Diliman, from 8 am to 5 pm. This event is FREE. Note that the first 250 registered participants to come early (on or before 9 am) will be given food stub and participant kit. Afterwards, remaining food stubs and participant kits shall be given to early walk-ins. iBlog6 will be two days this year. The first day (April 16) is targeted for businesses and entrepreneurs wanting to understand how to tap blogs as a medium to promote their products and services. The second day (April 17) is meant to everyone interested about blogging.

If you want to come to this, all you have to do is register online. The iBlog 6 Summit is FREE. All you have to do is sign up here – iBlog 6 Summit Philippines

Here’s a schedule of events for the iBlog6 Summit

Day 1: (Friday April 16, 2010)
09:00AM to 09:15AM – Opening Ceremonies (National Anthem, Welcome Remarks by JJ Disini)
09:15AM to 09:35AM – Blogging for Business: Tapping Bloggers to Generate Buzz (Janette Toral)
09:35AM to 10:10AM – Advertising in Blogs (Abe Olandres)
10:25AM to 12:50AM – Break
10:50AM to 11:10AM – Sponsor Talk (Ivy Jean Vibar)
11:25AM to 11:45AM – SEO & Blogging to Promote Your Business (Francis Gary Viray)
12:00PM to 01:30PM – Lunch / Networking
01:30PM to 01:50PM – Measuring Blog Buzz (Carlo Ople)
02:05PM to 02:25PM – Legal Concerns in Blogging for Business (Emerson Bañez)
02:40PM to 03:00PM – Break
03:00PM to 03:20PM – Blogger and Advertiser: What is the Win-Win Relationship? (Diana Paterno)
03:35PM to 03:50PM – Online Attraction Marketing (Manuel Viloria)
04:05PM – Raffle and Group picture taking.

Day 2: (Saturday April 17, 2010)
08:45AM – Opening Ceremonies (National Anthem & Welcome)
09:00AM – 09:20AM – Blogging 101 (Hannah Villasis of FlairCandy.com)
09:35AM to 09:55AM – Video Blogging 101 (Vince Golangco of WhenInManila.com)
10:10AM to 10:30AM – Photo Blogging 101 (Juned Sonido)
10:45AM to 11:00AM – Break
11:00AM to 11:20AM – Blog Policies (Emerson Bañez)
11:35AM to 11:55AM – Blog on Mobile (Racquel R. Cagurangan)
12:10PM to 01:20PM – Lunch / Networking
01:20PM to 01:30PM – Performance (UP Concert Chorus)
01:30PM to 02:15PM – Political, Online Community, Social Media, & Election Blogging 2010 (Marck Ronald Rimorin and Noemi Dado)
02:30PM to 02:50PM – Launching Successful Blog Contests (Jinoe Gavan)
03:05PM to 03:20PM – Break
03:20PM to 03:40PM – Impact of Blogging to the Community (Joseph Gonzales)
03:55PM to 04:15PM – SEO: A Must for Making Money Online (Marhgil Macuha)
04:30PM – Raffle, i Blog Video Contest Winner Announcement & group picture taking.

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At the Truly Rich Internet Marketing Seminar

Internet Marketing” is a buzz phrase that thrown out so often and so vigorously that I cringe every time I hear it used in a sales pitch. People with nothing more than a Facebook account have been caught red-handed calling themselves “Internet Marketers!”

Now there is some truth to that, you are on the “internet” and you probably are “marketing” something, like your new tshirt design with that cool design that says “You Suck.”

It’s like calling yourself a “Photographer” just because you have a camera. Yes, I guess you are a “Photographer”… but not really.

On the other hand, there are some experts out there who really know what they are talking about. If you want to really earn from your online ventures and do some real “Internet Marketing,” then one thing I do recommend is to take the “Truly Rich Internet Marketing” seminar with Jomar Hilario.

I’m actually here right now as I type up this post. I’m helping him facilitate the class.

Anyway, it’s a really practical, insightful and hands on class that teaches you, step-by-step, what you need to do to earn money online. They even have a money back guarantee (rare in the Philippines) where they’ll give you your money back, plus a thousand pesos more for your trouble, if you don’t make back that money you spent on the class through your blogging and internet marketing skills learned from the class.

To get more info on this class, check out Jomar’s website – http://jomarhilario.com

E-commerce

At the Truly Rich Internet Marketing Seminar

Speaker at De La Salle University LEAP (Lasallian Enrichment Alternative Program)

I spoke today at the De La Salle University, Lasallian Enrichment Alternative Program or LEAP.

LEAP is a one-day event that aims to holistically develop Lasallians by offering alternative classes which cater to their special interest.

In front of about 40 students, I discussed the topic of: “Personal Branding & Blogging.”

It was a lot of fun being back in a college / university. I never really realized how different I am today as compared to my college days.

The Lasallian Enrichment Alternative Program (LEAP) is an annual activity during the University Week. It is sponsored by the Council of Student Organizations (CSO) and its accredited organizations, Student Council (SC) and its college and batch assemblies, and some offices in the University.  This annual activity was approved by the Council of Deans in 2001, and has been supported by the university community since then. This year the LEAP is scheduled for Tuesday, February 16, 2010.  The LEAP activity is implemented as follows.

In lieu of regular classes for the Tuesday, February 16, undergraduate students will attend one seminar/workshop as an alternative class.  They can attend a morning session from 0900 to 1200 hrs. or an afternoon session from 1300 to 1600 hrs.  Students are expected to have pre-registered for their preferred class.  At the end of the session, students would be given certificates, which they would have to present to their teachers as proof of their attendance.  Students who fail to attend an alternative class will be marked absent in all their regular classes for that day.

Anyway, I’ll post more about what I talked about and how it went on a different blog post.

Hot Air Balloon Festival LEAP 028

Hot Air Balloon Festival LEAP 042

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evolution of man leaping soonSpeaker at De La Salle University LEAP (Lasallian Enrichment Alternative Program)

Very Interesting Social Media Statistics: Facebook, Twitter, Flickr, Linkedin etc…

Here’s some VERY interesting social media statistics that I found on http://trak.in

It’s pretty amazing to see how quickly and how aggressively social media is growing. It has totally changed the communication landscape in the past few years.It’ll be even more interesting to see where it will take us in the next coming years.

Social Media Statistics

  • Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours.
  • Twitter now has 75m user accounts, but only around 15m are active users on a regular basis.
  • LinkedIn has over 50m members worldwide..
  • Facebook currently has in excess of 350 million active users on global basis.Six months ago, this was 250m…This means over 40% growth in less than 6 months.
  • Flickr now hosts more than 4 billion images.
  • More than 35m Facebook users update their status each day.
  • Wikipedia currently has in excess of 14m articles, meaning that it’s 85,000 contributors have written nearly a million new posts in six months.
  • Photo uploads to Facebook have increased by more than 100%. Currently, there are around 2.5bn uploads to the site each month.
  • Back in 2009, the average user had 120 friends within Facebook. This is now around 130.
  • Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase.
  • There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
  • There are now 11m LinkedIn users across Europe.
  • Towards the end of last year, the average number of tweets per day was over 27.3 million.
  • The average number of tweets per hour was around 1.3m.
  • 15% of bloggers spend 10 or more hours each week blogging, according to Technorati’s new State of the Blogosphere.
  • At the current rate, Twitter will process almost 10 billion tweets in a single year.
  • About 70% of Facebook users are outside the USA.
  • India is currently the fastest-growing country to use LinkedIn, with around 3m total users.
  • More than 250 Facebook applications have over a million combined users each month.
  • 70% of bloggers are organically talking about brands on their blog.
  • 38% of bloggers post brand or product reviews.
  • More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.

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Importance of New Media Marketing TODAY

If’ you’re not starting your online marketing then you are seriously hurting yourself. It doesn’t have to be anything too complicated or strategic, but simply maintaining a Facebook or Twitter account may be enough to keep you in the loop.

Have a blog? Even better! The digital age is upon us and getting familiar with it is a necessity for you and your business to survive.

It’s quite a different market here in the Philippines where the internet is just now emerging as a platform for advertising and marketing. Even now, in 2010, it still has yet to reach it’s full potential. It may actually be a few more years before we actually see what the internet is fully capable of doing. That’s why the internet bloggers, marketers, twitters and SEOers of TODAY will be the sought after leaders and experts when that time comes for Asia, and the Philippines in particular, to use the full potential of the internet.

Want to learn more about the net? Well I recommend starting a blog, getting a Twitter account and maintaining your Facebook account on a regular basis. Just start with that. On Twitter, follow the experts I mentioned in an earlier post (Top Twitters to Follow on Twitter) and you should start getting info on how to go about with online marketing and branding.

Some interesting facts and statistics from the video:

  • 1.7 billion internet users worldwide
  • Philippines ranks #18 in top users
  • 14 million Filipinos online in 2008
  • 28 million Filipinos online in 2010 (equal to entire population of Malaysia)
  • 83% are on social networking sites
  • 90% read blogs (of over 300,000 Pinoy bloggers)
  • 6 out of 10 Filipino kids are online
  • Asked if you were stuck on an island, “What would you bring?”
    • 4% TV
    • 20% cellphone
    • 32% laptop computer
  • 25,200,000 Filipinos watch videos online
  • 5.5 million Pinoys browse the web on their mobile phones
  • In 2014 there will be 41 million Filipinos online (if the world doesn’t end in 2012)

Very interesting numbers to think about. So, how are you going to communicate to your audience TODAY????

Thanks to my friend, and new media marketing guru, Carlo Ople of CarloOple.com and NewMedia.ph for sharing this very insightful video with me.

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So what do you think is the Importance of New Media Marketing TODAY?

Write the Best Headlines. EVER. (Digg teaches us how to get clicks)

If a tree falls in the forest but no one hears it, did the tree really fall? If you have the BEST blog post in the world, but no one clicks on it… well… you get my point.

Writing an eye catching / click suckling HEADLINE is often more important than the actual content itself. I mean, you can have the best story or blog post in the world, but if no one clicks on it to read it, then it’ll be nothing but another lost blog post in the vast spaces of the internet.

So here we “Digg” for help from Digg.com to see how to write the best blog titles or headlines. EVER. Let’s see which headlines got the most clicks from 2009 and what techniques we can use to get the same results!

(Thanks to my Advance Internet Marketing Mentor, Jomar Hilario, for inspiring these priceless lessons. To find out more about him or to join his Advance Internet Marketing Classes, check out http://jomarhilario.com)

Here are a few tips on how you should draft your next headlines or blog titles! Also, I attached pics of the actual headlines used on the popular news story voting website, Digg.com that got the most Diggs (or clicks) from that Digg community. Let’s learn from the masters.

How to write the best blog titles or headlines. EVER.

(according to Digg)

1. Big Corporations Doing Injustice to Small Things

AT&T-blocks-4chan-How-To-Write-the-Best-Headlines-EVER-with-Help-From-Digg

It’s the classic David vs Goliath story. Everyone wants to hear about, and route for, the less powerful underdog who is somehow being mistreated by the giant tyrant. People will click on that headline of the little guy trying to overcome the injustice brought about by some power-tripping big guy. You click on this title beacause you relate to stories like this and quickly associate yourself with the underdog, hoping to one day overcome your own big corporate injustices. Stick it to the man, just like we want to but don’t have the guts to do!

Kidnappers vs John

2. Eavesdropping Stories with Personal Info

girlfriend-angry-email-vacationing-boyfriend-Eavsdropping-digg-how-to-write-best-headlines

As much as you may hate to admit it, we’re all intrigued by personal stories of personal lives with even more personal dirt, drama and secrets. We’ll click on that very real story of something happening to someone else and mock them for how stupid, crazy or idiotic they may be. Laughing at someone else’s expense is always a leisure that we unfortunately enjoy a bit too much. We each have our own little skeletons in our closets and it’s just funny to see how others react when theirs come out. I swear my mouse has a mind of it’s own and clicks on these controversial headlines. Exclusive leaked top secret stories sell!

Pat Robertson’s Secret Pact with the Devil

3. This is Why I Love _____ !!!!!

this-is-why-i-love-digg-how-to-write-headlines-blog-titles

Good stories that are passionate and well written usually stem from extreme feelings. Loving something so much that you write an article about it is usually a great idea that translates into great writing. Your viewers can relate to you liking or loving something just as they do themselves. So write about what you love and share it with the world. Chances are, they’ll click on this headline to find out more about what you love and why you love it.

This is why I love Steve Jobs

4. Best ____ I’ve Seen Today that Will Surely Make You Smile

Best-Video-seen-today-will-make-you-smile-how-to-write-headlines-digg

99.999999% of people like smiling. So why would anyone not want to click on something that will make them smile?

Funny video that will surely make you smile today

5. Mention “Facebook” “Twitter” or other popular sites

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It’s already popular, so ride that wave! You’ll click on these headlines because it possibly holds relevant information or stories to something you use or associate yourself with.

Secret Hottie on Facebook

6. “Did you know? It will BLOW YOUR MIND!”

did-you-know-it-will-blow-your-mind-digg-best-headline-titles-ever-how-to-write

Don’t ask and don’t change anything. This is as good as it comes!

“Did you know?” Well, you probably didn’t know since you don’t even know what this headline is talking about, and mind blowing things are really cool So you’ll click. You know you will.

Did you know? It will blow your mind!

7. Why ____ should rethink _____

digg-how-to-write-best-headlines-titles-ever-why-men-should-rethink-drinking-beer

You’ll click on this because it challenges something you like. You immediately relate to it and wonder: “Why the hell should I rethink _____!!??!?!” So you click on it.

Why you should rethink wearing Skirts

8. How _____ should have ended…

how-twilight-should-have-ended-digg-write-best-headlines-ever-tutorial

Insert popular movie title in the blank for this headline. Again, riding a wave of popularity already. You can plug in whatever advocacy or product your selling as long as you do it in a semi comedic way. Spoof it, and they will come…

How Lord of the Rings should have ended

9. The ____ of the future has arrived

pizza-box-of-the-future-has-arrived-digg-how-to-write-great-headlines-titles-for-blogs

You definitely want to know what happens in the future. No one really knows this, but we’re intrigued to hear, see and read about predictions. I predict that in the future, you will click on a headline that talks about how things will be in the future.

Olympics of the Future

10. Best. ___. EVER.

best-wedding-invite-ever-write-best-headlines-ever-digg-how-to-best-of-2009 most-badass-epitaph-ever-digg-writes-bestest-article-titles-ever-written

If it’s the best EVER, then it has to be clicked on! In fact, clicking on headlines that talk about best things EVER, is the best idea. EVER.

Coolest Restaurant. EVER.

11. Insert “Cat” anywhere

Metallica-enter-sand-cat-sandcat-sandman-man-kitty-cat-lolcats-digg-write-best-headlines-ever

Cat Kitty Kitten Cute-Lil-Kitty-Witty…. doesn’t matter, but in this LOLCATS crazy world of ours, having cats online is nothing but a good thing. Not sure why but it’s been proven time and again, that the internet loves cats and / or little cute furry things. So referencing kitties, bunnies and puppies, as well as adding pictures of them, will just make people smile and want to share that smile with others (refer to: tip # 4 on headlines that will surely make you smile).

Cat in the sink explains what PageRank (PR) really means

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Asking the Right Questions

Random Person: “So what do you do?”

Vince: “I do a lot, but mostly I’m a creative writer and a travel blogger.”

Random Person: “Oh… so how do you make money with that?”

Vince: “Ummm… lots of ways. What do you do?”

Random Person: “I’m an accountant.”

Vince: “Oh… so how do you have fun with that…?”

Random Person: ” …… “


accounting-boring-job-boringest-in-the-world

VS

Vince-Golangco-fun-job-fun-life-blogger-writer-adventure-junkie

How To Start Your Personal Blog

Here’s a video of Hannah Villasis, author of the blog FlairCandy.com. Hannah won the 2009 award for “Best Personal Blog” at the Digital Filipino E-Commerce summit (DigitalFilipino.com) held at the Intercontinental Hotel. FlairCandy gives us a brief talk on how to successfully start your own personal blog

Some highlights from Hannah’s talk:

  • Put yourself into the blog
  • Be just who you are
  • You are your own personal brand
  • Your own personal brand will connect with others like you and that will be your niche
  • You can be funny, crazy, goofy, sexy or whatever, your readers will relate to you if its you
  • If you want to communicate to your audience, it’s no longer about the super models, it’s about just you and me, the personal bloggers

Check out more of Hannah at her site FlairCandy.com or I recommend you follow her on Twitter at Twitter.com/FlairCandy.

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Hannah-Villasis-FlairCandy-Flair-Candy-FlairCandy.com-on-Twitter-FlairCandy Hannah-Villasis-DigitalFilipino.com-Ecommerce-Web-Summit-Best-Blog-Award-FlairCandy

Hannah-Villasis-wins-best-personal-blog-award-digital-filipino-summit-flaircandy.com-website

Check out more of Hannah at her site FlairCandy.com or I recommend you follow her on Twitter atTwitter.com/FlairCandy.

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