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Philosophy of Life

A philosophy professor stood before his class and had some items in front of him. When the class began, wordlessly he picked up a very large and empty mayonnaise jar and proceeded to fill it with rocks, rocks about 2″ in diameter.

He then asked the students if the jar was full? They agreed that it was.

So the professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly. The pebbles, of course, rolled into the open areas between the rocks.

He then asked the students again if the jar was full. They agreed it was.

The professor picked up a box of sand and poured it into the jar. Of course, the sand filled up everything else.

He then asked once more if the jar was full. This time the students were sure and they responded with a unanimous “YES!”

The professor then produced two cans of beer from under the table and proceeded to pour their entire contents into the jar — effectively filling the empty space between the sand. The students laughed.

“Now,” said the professor, as the laughter subsided, “I want you to recognize that this jar represents your life. The rocks are the important things – your family, your partner, your health, your children. Things that, if everything else was lost and only they remained, your life would still be full. The pebbles are the other things that matter like your job, your house, your car.

The sand is everything else. The small stuff. “If you put the sand into the jar first,” he continued “there is no room for the pebbles or the rocks. The same goes for your life. If you spend all your time and energy on the small stuff, you will never have room for the things that are important to you.

Pay attention to the things that are critical to your happiness. Play with your children. Take time to get medical checkups. Take your partner out dancing. There will always be time to go to work, clean the house, give a dinner party and fix the disposal.

“Take care of the rocks first — the things that really matter. Set your priorities. The rest is just sand.”

One of the students raised her hand and inquired what the beer represented.

The professor smiled. “I’m glad you asked. It just goes to show you that no matter how full your life may seem, there’s always room for a couple of beers.”



Write the Best Headlines. EVER. (Digg teaches us how to get clicks)

If a tree falls in the forest but no one hears it, did the tree really fall? If you have the BEST blog post in the world, but no one clicks on it… well… you get my point.

Writing an eye catching / click suckling HEADLINE is often more important than the actual content itself. I mean, you can have the best story or blog post in the world, but if no one clicks on it to read it, then it’ll be nothing but another lost blog post in the vast spaces of the internet.

So here we “Digg” for help from Digg.com to see how to write the best blog titles or headlines. EVER. Let’s see which headlines got the most clicks from 2009 and what techniques we can use to get the same results!

(Thanks to my Advance Internet Marketing Mentor, Jomar Hilario, for inspiring these priceless lessons. To find out more about him or to join his Advance Internet Marketing Classes, check out http://jomarhilario.com)

Here are a few tips on how you should draft your next headlines or blog titles! Also, I attached pics of the actual headlines used on the popular news story voting website, Digg.com that got the most Diggs (or clicks) from that Digg community. Let’s learn from the masters.

How to write the best blog titles or headlines. EVER.

(according to Digg)

1. Big Corporations Doing Injustice to Small Things

AT&T-blocks-4chan-How-To-Write-the-Best-Headlines-EVER-with-Help-From-Digg

It’s the classic David vs Goliath story. Everyone wants to hear about, and route for, the less powerful underdog who is somehow being mistreated by the giant tyrant. People will click on that headline of the little guy trying to overcome the injustice brought about by some power-tripping big guy. You click on this title beacause you relate to stories like this and quickly associate yourself with the underdog, hoping to one day overcome your own big corporate injustices. Stick it to the man, just like we want to but don’t have the guts to do!

Kidnappers vs John

2. Eavesdropping Stories with Personal Info

girlfriend-angry-email-vacationing-boyfriend-Eavsdropping-digg-how-to-write-best-headlines

As much as you may hate to admit it, we’re all intrigued by personal stories of personal lives with even more personal dirt, drama and secrets. We’ll click on that very real story of something happening to someone else and mock them for how stupid, crazy or idiotic they may be. Laughing at someone else’s expense is always a leisure that we unfortunately enjoy a bit too much. We each have our own little skeletons in our closets and it’s just funny to see how others react when theirs come out. I swear my mouse has a mind of it’s own and clicks on these controversial headlines. Exclusive leaked top secret stories sell!

Pat Robertson’s Secret Pact with the Devil

3. This is Why I Love _____ !!!!!

this-is-why-i-love-digg-how-to-write-headlines-blog-titles

Good stories that are passionate and well written usually stem from extreme feelings. Loving something so much that you write an article about it is usually a great idea that translates into great writing. Your viewers can relate to you liking or loving something just as they do themselves. So write about what you love and share it with the world. Chances are, they’ll click on this headline to find out more about what you love and why you love it.

This is why I love Steve Jobs

4. Best ____ I’ve Seen Today that Will Surely Make You Smile

Best-Video-seen-today-will-make-you-smile-how-to-write-headlines-digg

99.999999% of people like smiling. So why would anyone not want to click on something that will make them smile?

Funny video that will surely make you smile today

5. Mention “Facebook” “Twitter” or other popular sites

three-3-wolf-moon-digg-omg-the-reviews-of-this-t-shirt-tshirt-on-amazon-write-best-headlines-everwhy-you-shouldnt-have-your-boss-on-facebook-digg-story-how-to-write-best-blog-post-titles-digg

It’s already popular, so ride that wave! You’ll click on these headlines because it possibly holds relevant information or stories to something you use or associate yourself with.

Secret Hottie on Facebook

6. “Did you know? It will BLOW YOUR MIND!”

did-you-know-it-will-blow-your-mind-digg-best-headline-titles-ever-how-to-write

Don’t ask and don’t change anything. This is as good as it comes!

“Did you know?” Well, you probably didn’t know since you don’t even know what this headline is talking about, and mind blowing things are really cool So you’ll click. You know you will.

Did you know? It will blow your mind!

7. Why ____ should rethink _____

digg-how-to-write-best-headlines-titles-ever-why-men-should-rethink-drinking-beer

You’ll click on this because it challenges something you like. You immediately relate to it and wonder: “Why the hell should I rethink _____!!??!?!” So you click on it.

Why you should rethink wearing Skirts

8. How _____ should have ended…

how-twilight-should-have-ended-digg-write-best-headlines-ever-tutorial

Insert popular movie title in the blank for this headline. Again, riding a wave of popularity already. You can plug in whatever advocacy or product your selling as long as you do it in a semi comedic way. Spoof it, and they will come…

How Lord of the Rings should have ended

9. The ____ of the future has arrived

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You definitely want to know what happens in the future. No one really knows this, but we’re intrigued to hear, see and read about predictions. I predict that in the future, you will click on a headline that talks about how things will be in the future.

Olympics of the Future

10. Best. ___. EVER.

best-wedding-invite-ever-write-best-headlines-ever-digg-how-to-best-of-2009 most-badass-epitaph-ever-digg-writes-bestest-article-titles-ever-written

If it’s the best EVER, then it has to be clicked on! In fact, clicking on headlines that talk about best things EVER, is the best idea. EVER.

Coolest Restaurant. EVER.

11. Insert “Cat” anywhere

Metallica-enter-sand-cat-sandcat-sandman-man-kitty-cat-lolcats-digg-write-best-headlines-ever

Cat Kitty Kitten Cute-Lil-Kitty-Witty…. doesn’t matter, but in this LOLCATS crazy world of ours, having cats online is nothing but a good thing. Not sure why but it’s been proven time and again, that the internet loves cats and / or little cute furry things. So referencing kitties, bunnies and puppies, as well as adding pictures of them, will just make people smile and want to share that smile with others (refer to: tip # 4 on headlines that will surely make you smile).

Cat in the sink explains what PageRank (PR) really means

bunny-kitty-Best-headlines-ever-digg-teaches-how-to-write-blog-headline-titles-vince-golangco


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