Here we go! SEO training.
One of the most important parts of writing online is SEO, which stands for “Search Engine Optimization” which pretty much means how “searchable” your article is on Google. You can test this out with something as simple as your name, when you type your name on Google, the first page of sites you see are the sites that have good SEO. Now hopefully, the sites with good SEO are also sites that represent you and your name well.
Put in another way, if we both had online cell phone stores, but mine had good SEO, then who do you think is making tons more money? Say for example we both have the same target market, and one of them went to Google and typed “Cheap Cellphones in Manila”…. what happens next? Remember my store has good SEO, so I show up on page 1 of their search, while your store shows up on page 7. Again, who do you think makes more money, or gets more views?
It’s SUPER COMPLICATED to talk about all the strategies and codes for SEO, but as a writer, the most important one is KEYWORDS. A keyword is a word or phrase that people search for online.
If you are not SEO ready, that means your article will probably not be found by anyone other than those who have the direct link, which, at most could be a few hundred, as compared to millions of people searching online.
So, first you need to think of a keyword or keyword phrase.
I want to use the example of one of our writers recently on my site WhenInManila.com. She wrote about a late night delivery service in Manila called Kitchen Knight. Now here’s what she could have improved:
For her keyword, she selected “Kitchen Knight” which is the name of the service. Now, that would be great if it was a giant brand name that people always search for like Nike or Jollibee, or if their service was mentioned in their name like if it was Joe’s Laundry Services. Now although this would be good for people searching for “Kitchen Knight,” the whole point is that not a lot of people know Kitchen Knight.
So instead, how this can be improved is that you need to think of the most common terms that people search for but create a unique phrase that might not be used by other sites yet. Think of what people might be searching for when you want them to find your article.
Say for example, you think of “LATE NIGHT DELIVERY” – Well, that’s almost ok. Problem with that is there are probably already millions of sites out there who have thought of that and have used that keyword phrase. Now imagine if I was from Los Angeles California, I type LATE NIGHT DELIVERY, and then i somehow find the Kitchen Knight Article on WhenInManila.com… it’d be pretty useless. But also, again, they probably won’t find it as there will be a million other better SEO and older sites that have used that phrase already.
Instead, I would have gone for something like “LATE NIGHT DELIVERY MANILA” or “24 HOUR DELIVERY MANILA” or “LATE NIGHT FOOD MANILA” or something like that. It’s really up to you.
That way, it’s a unique term that not a lot of sites may have gotten yet but is exactly what the people might be searching for. So lesson learned is that you need to think of what people might be searching for.
Anyway, hope that helps so that your websites can get more views.
Connect with me on Twitter if you have any follow up questions – @VinceGolangco
SEO Tips: Keywords How to Be on Top of Google Searches