I’m at the PowerMax “Insider Sectrets to Google Adwords” seminar right now.
The speakers include are senior Google Optimization specialist Simon Leung & Asia’s top Pay-per-Click expert Fabian Lim.
Here’s some insider info from the class which just started…. WAY TOO MUCH GOOD INFO HERE!!!!
Summary of 8 Pay-Per-Click (PPC) Advantages:
1. Immediacy – fastest traffic generation method
2. Cost Effective – pay only when ads are clicked
3. Wide Exposure – 8 out of 10 web sessions start at search
4. Relevancy – ads appeared for targeted keywords or geography only
5. Controllable – full control of campaign budget
6. Measurable – reports on performance and ROI
7. Higher Conversions – targeted and relevant
8. Various Ad Formats – suits different objectives