Vince Golangco » How To

How to Make a Viral Video: American Taxi Drivers Gets Job in the Philippines

Vince — Fri, 27 Aug 2010 22:02:20 +0000

If you haven’t seen this viral video above, it’s the perfect example of authentic content that can become viral with very little cost to the producers!

The problem with most companies is that they try too hard. They sit in a boardroom for four hours and “strategize” their “viral video” to promote their product or brand. The problem is that the interweb hates sales pitches and won’t bother forwarding your video to their friends if it’s a commercial.

The first thing you need to understand is that it is VERY DIFFICULT and EXTREMELY UNLIKELY that you can “create a Viral Video.” What you can do is CREATE GREAT CONTENT!

The whole part where your content goes viral is mostly organic and will do it without you pushing.

If you ever have to beg a friend to “Please repost this video,” then that simply means that you do not make a truly “viral” video.

Viral content is a creature of its own. It will get passed on and reposted on every Facebook page and Twitter message because it has great content.

Basically, these “viral” videos need to be so good, that not passing it on would seem illogical and passing it on would make the “passer” get some cool points.

Again, get that “Make a Viral Video“ idea out of your mind! That mindset won’t get you far. What you need to do is MAKE GREAT CONTENT! Becoming “viral” is the result of your great content.

Some no-no’s if you want to make viral content include having too much branding and trying too hard. If you’re ever going to put any branding in your content that you want to go “viral.” It has to be either very subtle or the content has to be absolutely amazing! Again, no one wants to pass on a commercial (unless it’s one hell of a great commercial).

The guys on the video above titled: “Jobs Philippines – American Taxi Drivers,” Tory and Jason, are going to be my guests on Mellow 94.7 to talk about this video. They will also be my guests as I speak at the “EntrepSummit: Technopreneurs Reveal their Secrets” seminar at the Mall of Asia, organized by the Manila Junior Chamber (Manila JCs). I’ll be talking about “How to Go from Zero to Hero,” – Gaining popularity with online branding, internet marketing and help from the internet.

How to Make a Viral Video: American Taxi Drivers Gets Job in the Philippines

How Not to DIE

Vince — Tue, 24 Aug 2010 01:35:55 +0000

Here’s some very important tips on how to avoid dying.

How not to die:

1. Don’t jump off planes, bridges, cliffs or any high places

2. Don’t talk to strangers

3. Don’t try unfamiliar things

4. Don’t forget to brush your teeth

5. Don’t question the way things are

6. Never break the rules

7. Never take risks

8. Do as you’re told

9. Conform

10. If in doubt, don’t do it

How to LIVE:

1. Ignore all of the above

“There was a very cautious man, who never laughed or cried
He never risked, he never lost, he never won nor tried.
And when he one day passed away, his insurance was denied,
For since he never really lived, they claimed he never died”

Freelance Writing Workshop with Writer’s Block Philippines

Vince — Thu, 05 Aug 2010 14:49:42 +0000

Manila, 3 August, 2010 – Three freelance writers dreamt of putting together a group where other writers could be inspired and armed with the proper skills to be more effective communicators.

It may have started out as a wish. But it was also the start of Writer’s Block Philippines, a group founded by Ana Santos, Nikka Sarthou and Nina Terol-Zialcita.

The trio collectively have two decades of experience in freelance writing as a career. Together, their works on lifestyle, travel, arts & culture, changemaking, advocacy, sex & relationships, and women’s issues have been extensively published both locally and internationally.

As freelance writers, they know how much effort it takes to establish and manage their own bylines and how hard it is to make writing a lucrative enterprise.

“Writer’s Block Philippines is the kind of support system that we wished we had when we were starting our own freelance writing careers,” says Santos, a sex & relationship columnist and sexual health advocate. Santos, who also writes about armed conflict in Mindanao, has had her work published in international publications like IRIN News, the humanitarian news agency of the United Nations.

“There’s a misconception that freelance writing does not entail serious work, but it’s actually a business in itself,” Sarthou says. “Aside from practicing the craft, you have to disciplined enough to manage your projects and meet all your deadlines. Through our workshops, we’ll share practical tips and insights on how to go about with having a freelance writing career.” Sarthou focuses more on lifestyle writing. She also manages corporate accounts, which give her the flexibility to pursue her other passions such as traveling.

Writer’s Block Philippines conducts writing workshops that cover a wide range of topics to get writers started on their freelance writing career.

The warm reception of their first workshop inspired Santos, Sarthou and Terol-Zialcita to do another run of “How to Jumpstart Your Freelance Writing Career 2.0” on August 22 and 29, 2010 at Powerbooks, Greenbelt 4, Makati. The two-day workshop will focus on writing techniques and practical insider information on how to get started with freelancing and is supported by Powerbooks and Travelife magazine.

“We were overwhelmed and also very happy about the response we got to the first workshop which was sold out,” says Terol-Zialcita, who is also a poetess and political communicator. “This session will be beefed up with more hands-on coaching on writing and a section on ethics. We included an ethics portion because we believe in maintaining a high level of professionalism and integrity in writing.”

While the most common avenues for freelance writing may be magazines and newspapers, “How to Jumpstart Your Freelance Writing Career 2.0” will discuss the variety of non-traditional media and international publications that can be tapped and the nuances of writing for each specific media.

“How to Jumpstart Your Freelance Writing Career 2.0” will be held on August 22 and 29, 2010. Log on to writersblock.ph@gmail.com or message 0927.850.8280 for more information. Avail of a special Early Bird rate of P3,500 for the two-day workshop by making a reservation on or before August 6, 2010.

For media inquiries, please contact:
Ana Santos: 0917.886.4862

Writer’s Block Philippines believes that writing is both art and craft, both creative and methodical, a form of expression and a discipline. Writing itself is only one aspect of “writing”; a culmination of other processes that make it easier for you to write your piece. Through its workshops, Writer’s Block will bring all these different processes together and teach you how to be an effective writer.

PuMPED UP: Publicity, Marketing, Public Relations & Events Management Discourse

Vince — Thu, 29 Jul 2010 02:36:45 +0000

I’ll be speaking as the keynote speaker for this event at the University of the Philippines campus on Monday! Need to get my slides all ready. See you there!

PuMPED UP

A Publicity, Marketing, Public Relations

and

Events Management Discourse

August 2, 2010, Diliman, Quezon City – In the competitive world of the academe and of the workplace, there is a call to skills in marketing, publicity, public relations and events management among others. For this reason, the UP Communication Research Society, University Student Council of UP and the UP Sanlahi Alliance will be holding a seminar, entitled PuMPED UP: A Publicity, Marketing, Public Relations and Events Management Discourse, at Palma Hall 440 in the University of the Philippines Diliman, Quezon City, from 8:00 AM to 4:00 PM.

This seminar aims to equip participants with the practical skills of publicizing and marketing for their projects, both academic and extra-curricular. This is also to prepare them for the need of such skills in the future, especially in the work place. Topics of the said seminar will range from Marketing, Image Branding and Public Relations, Publicity and Events Management.

The lectures will be held in the morning and the workshop will be in held in the afternoon. The speakers will be Mr. Vincent Golangco, Mr. Edgar Timbungco and Prof. Germaine Salvador.

The registration fee will cost Php75.00. Free snacks and free flowing coffee will be provided. A seminar kit will also be given to the students. Participants might need pens and papers to take down notes.

The UP Communication Research Society, University Student Council and the UP Sanlahi Alliance would like to invite students, in particular, for the attainment of the event’s objective, which is to train the participants to be more competitive in the aforementioned fields.

**** See post event pictures here – http://www.vincegolangco.com/lessons-learned/speaker-at-the-university-of-the-philippines-up-marketing-public-relations-forum/

PUMPED UP!: Boost Skills. Create Buzz. Generate Leads

Program Flow:

TIME (AM-PM)	ACTIVITY	PERSON/S INVOLVED
8:00	Call Time (Set-Up)	USC, CRS, SANLAHI
8:30 – 9:00	Registration Period Videos relevant to Organization Development will be played.	-CRS -SANLAHI
9:00 – 9:30	Philippine Education Situationer	Speaker: Ms. Vanessa Faye Bolibol, National Union of Students in the Philippines
9:30 – 9:45	Orientation on the Organization Development Training Series – Rationalé, UP Situationer at a Glance, Mission, Vision, Objectives, Phasing Program Flow	Speaker: Ms. Sarah Jane Elago, Co-Head, Committee on Organizations, Fraternities and Sororities
9:45 – 10:00	Intermission Number – Tula-Dula	UP Repertory Company
10:00 – 10:45	Marketing	Speaker: Mr. Vince Golangco - Tech Talk TV (Global News Network), WhenInManila.com, Mello 94.7
10:45 – 11:30	Publicity
11:30 – 12:00	Open Forum
12:00 – 12:30	Lunch Break Videos relevant to Organization Development’s Significance on heightening awareness and mobilizations on campaigns for UP and national issues and concerns will be played.	USC, CRS, SANLAHI
12:30 – 12:45	Dance and Music Number	UP Kontemporaryong Gamelan Pilipino (Kontra-Gapi)
1:00 – 1:45	Public Relations 101	Speaker: Prof. Edgar U. Timbungco, APR – Holcim Philippines, UP Manila
1:45 – 2:00	Open Forum
2:00 – 3:30pm	Workshops (Simultaneous Sessions)* - Creating a Marketing Kit - Refining an Org’s Image - Learning the Photoshop Basics Presentation of Workshop Outputs	Creating a Marketing Kit By Shayne Galang Refining an Organization’s Image By Prof. Edgar U. Timbungco, APR Learning the Photoshop Basics By Mr. Ricky Reyes, Illustrator and Graphic Artist
3:30 – 4:00 pm	Invitations, Closing Remarks	USC, CRS, SANLAHI

For more information, you can contact:

SARAH JANE ELAGO

Co-Head, Committee on Organizations, Fraternities and Sororities Councilor, USC 2010-2011

09153151116, sarah_elago@yahoo.com

CRIZZ JARNAISE BORJA

External Affairs Committee Head, UP Communication Research Society

09166619565, kizzborj@yahoo.com

CHARLES ANTHONY R. BUNAG

Chairperson, UP Sanlahi Alliance

09273161583, charlesrbunag@gmail.com

**** See post event pictures here - http://www.vincegolangco.com/lessons-learned/speaker-at-the-university-of-the-philippines-up-marketing-public-relations-forum/

How to Make Your Social Network WORK for You

Vince — Sun, 25 Jul 2010 15:03:04 +0000

WOW! My guest for my segment “Edumacate Me!” really prepared a lot of stuff for us!

“Edumacate Me!” is a segment that’s part of the radio show called “The G-Spot” w/ DJ Vince G where we try to learn something new every Sunday from the guests that come on air with us at Mellow 94.7

My guest this week is Ms. Carissa Villacorta, the author of the book called “Surreality” and one of the Top 100 Most Influential Filipinas in the US.

Carissa Villacorta talking points for Mellow 94.7 guesting with DJ Vince G

July 25, 2010 830am to 930am

Carissa Villacorta has been practicing Public Relations for the past 8 years in New York City, with clients in Manhattan and the Hamptons

(and author of Surreality)

Contact her at www.carissavillacorta.com

Email carissa.villacorta@gmail.com

TALK TOPIC:

How To Make Your Social Network Work For You (and everyone else)

We always hear about

Intellectual Quotient

Emotional Quotient from a popular book

How about Social Quotient

How to grow in social intelligence

I feel that endorsements and interviews are the two top ways to get a job. So in a way, they’re results of people liking you enough to recommend you or hire you.

How to make the change from being socially inept to becoming socially adept

I am not claiming to be a teacher, as I myself am still a student of life and relationship building

I’ve realized that when I meet new people, I have a tendency to ask not only

How are you?

But also

“How can I help you?”

Though I don’t always say it aloud.

We all appreciate help. Whether in finding jobs, clients, baby sitters, PR opportunities, or making our dreams come true.

Everybody wants to be Cinderella, but they’re not always successful because they want it for themselves. My suggestion is that we all become Fairy Godmothers to each other –We can introduce them to prince charming, make them a dress and take them to the ball. Because only when we are all Fairy Godmothers to each other can we all become Cinderellas too – our dreams come true.

Noone is ever self-made. We are all products of the kindness and generosity of people we’ve met along the way.

And so you can never say thank you enough.

PR for me does not only stand for public relations, but it means personal relations

You only have one chance to make an encounter count. People may not meet you ever again. Or you may not meet them ever again. So make the 10 minutes they choose to spend with you a positive and pleasant time.

It only takes a moment, to make, or break an impression.

• A moment is a retail of time.
Make the moment count.

• It’s not only about the peso counter, but also about the personal encounter
From the onstage impression to the offstage experience

MAKE THAT ENCOUNTER COUNT

Don’t give them a chance to say cute nga pero snob. The best thing people can say about you is “Gwapo na, mabait pa.” Or “Mabait na, guwapo pa.”

–

What’s the use of knowing a lot of people to look for a job if none of them want to help you? You know those people you don’t ever want to see again? You don’t want to be one of those people right?

George Washington said in his Rules of Civility and Decent Behavior from the 1700s

Everything done in company must be in consideration of everyone who is present

Always be considerate of people who are on the same room, same street, same country – people who are going to be affected, sometimes disturbed by what you do. Ask Is this right, is this decent, is this considerate?

HOW TO GROW IN SOCIAL INTELLIGENCE

Don’t drop names of people you don’t really know or don’t know you

It’s not what you know, it’s who you know.

It’s not who you know it’s who knows you.

It’s not who knows you, its who likes you.

Don’t overpromise. Don’t talk too much. Just do your best, pray for the rest and let the results do the talking.

Try not to backstab. You don’t want to see bloody backs everywhere right? You don’t want someone to have a bloody back. You don’t want a bloody back. So don’t stab people with sharp words, especially behind their backs.

Strive not to improve others, but to improve yourself in patience, tolerance and understanding.

Words can break relationships. Especially those you hear from other people.

Conversations are two-way dialogues. They’re not monologues. There was a guy I’ve hung out with thrice already before he found out (from someone else) where I worked and what I do. Then he seemed surprised. That’s because he never asked me. He kept on talking about himself for hours on end. And I didn’t want to interrupt his monologue.

—

Here are the top recent realizations I have while learning about PR or what is commonly known as public relations, but what I call Person Relations

1. Showing up is the greatest compliment. Staying in touch is the second best compliment.

2. The 24-hour cancellation policy should apply not only in restaurant or hotel reservations but also in social commitments. It’s hard to book another guest, as much as it is to book a new appointment in your day.

3 It has always been my job / second nature to invite friends and strangers to events and goings on. But I only invite up to three times. Decline it, and you will not hear from me again. (Ping Pong)

4. Just say yes. I’m a yes girl. Yes to all invites, openings and opportunities. Let the wind take you to doors that open up for you. And some doors are opened up through invites.

5. I’m allergic to flakes. I hope noone lets it happen that they’re described as flakes. They’re people who say they’d come but actually don’t.

Inversely, I like it when people come on time – plus points for early. Reliability is key.

5. Respect your word. I strive to live by ‘And the word was made flesh.’ They say ‘don’t say it if you don’t mean it.’ I say, don’t say it if you won’t do it. Make it real.

6. The easiest thing to do is to be happy for other people’s success. I don’t know why other people find it hard.

7. People must have a balance of confidence and humility. There are some who are painfully shy, and there are some who are PAINFULLY confident. Both are equally disturbing. Strike a balance and you won’t turn others away.

8. I don’t understand how people can make saying sorry a habit. How about not doing anything that requires an apology? And only say you’ll make it up if you really would.

Confident but not cocky. Cultured but not flashy.

Humility, gratitude, honesty, courtesy and genuine interest in others are still key.

Confident but not self-absorbed.
Well-bred but not flaunting.
Accomplished but not flashy.
Initiates but not flaky.
Humility and genuine interest in others are still key.

Rule of the world is give and take. We should all start in giving.

Start happy.

Live in peace.

Show up. Keep your word. And keep in touch.

I love socially adept people. They just know what to say, when to say it. How do they do it, and when did they learn it? Kudos to their parents!

Digital Parenting: How to Keep Your Kids Safe Online

Vince — Fri, 23 Jul 2010 10:00:00 +0000

Seminar to help you protect your kids from the dangers of the internet!

Keep your kids safe online!

Seminar intended for parents [for FREE] whose objective is to protect kids online. With the advent of internet, online games, Facebook and other social networking sites, kids are also exposed to some dangers even though they are in the confines of their homes.

More info on the official website – www.websafetyforparents.org

LIMITED SPACE AVAILABLE! EMAIL NOW

If interested please request for a seat at reservations[at]websafetyforparents[dot]org and we will send you a confirmation email.

Insider Secrets to Google Adwords leaked info

Vince — Thu, 24 Jun 2010 02:39:54 +0000

I’m at the PowerMax “Insider Sectrets to Google Adwords” seminar right now.

The speakers include are senior Google Optimization specialist Simon Leung & Asia’s top Pay-per-Click expert Fabian Lim.

Here’s some insider info from the class which just started…. WAY TOO MUCH GOOD INFO HERE!!!!

Summary of 8 Pay-Per-Click (PPC) Advantages:

1. Immediacy – fastest traffic generation method

2. Cost Effective – pay only when ads are clicked

3. Wide Exposure – 8 out of 10 web sessions start at search

4. Relevancy – ads appeared for targeted keywords or geography only

5. Controllable – full control of campaign budget

6. Measurable – reports on performance and ROI

7. Higher Conversions – targeted and relevant

8. Various Ad Formats – suits different objectives

Teaching Kids from Smokey Mountain about Blogging

Vince — Fri, 18 Jun 2010 17:17:39 +0000

I just got an invite for an opportunity to change lives in a positive way. Tomorrow, Saturday June 19, I’ll be speaking to 25 kids from Smokey Mountain about the powers of blogging. I’ll be telling them about the cool things I’ve been able to do and the achievements my fellow bloggers have accomplished because of a simple blog.

We’re hoping to inspire them to also put their thoughts into words and maybe, just maybe, someone will be able to find their amazing personalities and may be able to help them reach their dreams and goals.

I’m a firm believer that ONE PERSON can make a difference and I’m hoping that positive things come out of this.

Below was the letter I was sent just yesterday. My schedule was full, but I had to clear it up a bit for this really amazing event!

I’ll post updates and pictures after the event! I’m really excited and nervous about this one! Hope it goes well!

BUHAY KO SA SMOKEY MOUTAIN: Invite from Manila Jaycess

Hi Vince!

Thanks for your support! As we briefly spoke on the phone, VJ and I are doing a project with the Manila Jaycess. Our project, entitled BUHAY KO SA SMOKEY MOUNTAIN aims to teach kids how to use blogging to change their lives. It is a weekly session, starting this Saturday.

For this weeks session, what we hope your talk will achieve is to introduce the world of blogging to the kids. At the end of the talk, we hope that we will create an excitement in the kids that they want to learn. It will be more of an inspirational talk, not a technical talk about blogs. Maybe you can show them your blog (wheninmanila.com) and other blogs. The stories behind the blog is as important as the blog itself. It would be great if you can bring other bloggers or other members of your team =)

The session will start 2 PM but your talk will start 230 PM and end 4 PM. I’ll forward you the map going to the center. This is in partnership with Young Focus Foundation. The center will have 25 computers all with internet access. We can provide you with a computer and an LCD projector if you need to show them any visual presentation like blogs or other stuff.

The event will be documented by Range Finder Philippines.

I have CC’d VJ so if you have any questions, please let us know.

I’m sure the kids will be really excited to have a DJ there =)

Thanks again!

A Short Bio of the Kids:

- High school to college students

- 25 participants

- All computer and internet literate

- Most of the have facebooks and plays farmvilles actually

I’ll post updates and pictures after the event! I’m really excited and nervous about this one! Hope it goes well!

FREE Seminar to help you protect your kids from the dangers of the internet!

Vince — Mon, 14 Jun 2010 09:15:37 +0000

FREE Seminar to help you protect your kids from the dangers of the internet!

Keep your kids safe online!

Seminar intended for parents and teens [for FREE] whose objective is to protect kids online. With the advent of internet, online games, Facebook and other social networking sites, kids are also exposed to some dangers even though they are in the confines of their homes.

There are 2 confirmed schedules and another one is being sked for September or October:

July 10, 2010 at Microsoft Auditorium, Ayala Makati 3:00 PM
Aug 14, 2010 at VCF Promenade, Greenhills, San Juan 3:00 PM

The speakers will be as follows:

What kids are doing online — Sonnie E. Santos, former AVP for Human Resources of Cats Motors and presently head of Business Values 2.0
What parent’s need to know about online gaming– Carlo Ople, former Marketing Director of Friendster Philippines and presently head of Catalyst Interactive Marketing
The dangers on internet and how parents can protect their kids– Chay Mondejar-Saputil, former Product Manager of Microsoft and presently the Principal Consultant of Chimes Consulting

Also, they are still looking for sponsors and donors to cover for the expenses on tokens for the speakers, refreshment, and freebies for the volunteers [about 10-15], email if interested.

Email reservations@businessvalues.ph to reserve your slot.

More info on the official website – www.websafetyforparents.org

LIMITED SPACE AVAILABLE! EMAIL NOW

I’m the Medicol Advance “Blogger of the Month!”

Vince — Wed, 09 Jun 2010 15:29:53 +0000

WOW! This is really cool!

I was selected as the “Medicol Advance Blogger of the Month” for June!

With this prestige they asked me to share some info and advice to help other newer bloggers out there. The Medicol Advance team asked me to write about “How to Become a Web Superstar!” so I gladly obliged!

You can check out my fun & full article: “So You Wanna Be a WEB Superstar?” on the Medicol Advance Winners Circle website here – http://www.medicol.ph/winners-circle